A Marketing "Performance Analysis" Is Most Likely to Compare

question 103

Multiple Choice

A marketing "performance analysis" is most likely to compare:

• A) an individual sales rep's performance to total company sales.
• B) a firm's sales with its competitors' sales.
• C) sales by product to sales by territory.
• D) advertising cost to sales.
• E) planned sales with actual sales.

---

Definitions:

Shortcuts

Simplified ways of accomplishing a task or finding a solution more efficiently.

Mental Set

A framework of thinking, including habits, attitudes, and experiences, that shapes how an individual perceives and responds to situations.

Functional Fixedness

A mental bias that restricts an individual to employing an item solely in its conventional use, obstructing the resolution of problems.

Nine Dot Problem

A puzzle that challenges individuals to connect nine dots arranged in a square grid using four straight lines or fewer, without lifting the pen from the paper.