To Improve the Effectiveness of the Marketing Control Process, the Marketing

question 83

Multiple Choice

To improve the effectiveness of the marketing control process, the marketing manager should:

• A) realize that most errors are made because managers react to detailed information too quickly-instead of waiting to see what patterns show up in summary reports.
• B) be the supervisor for the data-processing manager.
• C) have all necessary data captured as it comes in and in a form that can be quickly sorted and analyzed by computer.
• D) be certain that all cost records are kept in a central location controlled by the marketing department.
• E) All of these are true.

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Definitions:

Alternative Solutions

Different options or strategies considered in problem-solving or decision-making processes to achieve a desired outcome.

Evaluating Criteria

Standards or benchmarks used to judge the value, importance, or quality of something under consideration.

Classical Decision Making

An approach that assumes decision-makers are fully rational and make choices that maximize value or utility.

Behavioural Decision Making

The process of selecting a course of action among several alternatives based on the psychological and social dynamics of the individual or group involved.