To Improve the Effectiveness of the Marketing Control Process, the Marketing

question 83

Multiple Choice

To improve the effectiveness of the marketing control process, the marketing manager should:

• A) realize that most errors are made because managers react to detailed information too quickly-instead of waiting to see what patterns show up in summary reports.
• B) be the supervisor for the data-processing manager.
• C) have all necessary data captured as it comes in and in a form that can be quickly sorted and analyzed by computer.
• D) be certain that all cost records are kept in a central location controlled by the marketing department.
• E) All of these are true.

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Definitions:

Recall

The act of retrieving information or memories from the past, with or without the use of an explicit cue.

Cognitive Processes

Cognitive functions related to the acquisition, analysis, and retention of information.

Cognitive Processes

Mental activities involved in acquiring, storing, retrieving, and using information, including perception, memory, thinking, and language.

Encoding

The process of converting information into a form that can be stored in memory.