Which of the Following Statements Would Be Most Likely to Be

question 207

Multiple Choice

Which of the following statements would be most likely to be made by a manager with a status quo pricing objective?

• A) "A price of $10.00 will penetrate the market."
• B) "A price of $10.00 will not start a price war with our competitors."
• C) "A price of $10.00 should maximize profits."
• D) "A price of $10.00 will provide a 30% return on investment."
• E) "A price of $10.00 should result in a 9% increase in sales."

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Definitions:

Marketing Research Approach

A strategic framework used to gather, analyze, and interpret information to aid in marketing decision-making.

Bankruptcy

A legal process for individuals or businesses that cannot repay their outstanding debts, leading to the restructuring or elimination of debt.

SwissAir

A former national airline of Switzerland that ceased operations in 2002.

Marketing Research Process

The marketing research process is a systematic methodology for gathering, recording, and analyzing qualitative and quantitative data about issues related to marketing products or services.