Sales Promotion Activities

question 41

Multiple Choice

Sales promotion activities:

• A) Usually have long-term effects.
• B) Are aimed at final consumers, but not business customers.
• C) Focus more on getting attention than on stimulating action by consumers.
• D) May be aimed at a firm's own employees.
• E) Usually take longer to achieve sales results than does advertising.

Understand different types of attributions (internal, external, stable, unstable) and their implications.

Identify and explain attributional biases including the fundamental attribution error, self-serving bias, and actor-observer bias.

Recognize how attributions can impact social interactions, such as perceptions of group membership and the outcomes of personal successes or failures.

Distinguish between individualistic and collectivist cultures in relation to attributional tendencies.

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Definitions:

Total Manufacturing Costs

The aggregate of all costs involved in the production of a product, including direct labor, materials, and overhead.

Direct Materials

Raw materials directly used in the production of goods, whose costs are easily traced to the finished product.

Underapplied Overhead

A situation in which overhead assigned to work in process is less than the overhead incurred.

Cost of Goods Sold

The immediate expenses linked to the manufacture of a company's sold products, encompassing both materials and labor.