Recently, Some Executives for Highway Construction Companies Agreed to Stop

question 94

Multiple Choice

Recently, some executives for highway construction companies agreed to stop competing with each other on price and to meet every three months to decide their price for the next quarter. In this situation:

• A) the Sherman Act has been violated.
• B) the Robinson-Patman Act has been violated by price discrimination.
• C) the executives are exercising their right to free trade.
• D) the unfair trade practice acts have been violated.
• E) as long as prices don't increase-the executives have done nothing wrong.

---

Definitions:

Personal Selling Process

A direct marketing approach that involves face-to-face interaction between a salesperson and a potential customer aimed at making a sale and building customer relationships.

Business Reply Card

A pre-addressed and prepaid postcard or form included with a mailing, allowing the recipient to respond easily to the sender.

Stimulus-Response Selling

A sales technique based on the premise that specific stimuli can elicit predictable responses from customers, guiding them towards a purchase.

Cold Canvassing

A sales technique involving unsolicited contact with potential customers who had no prior interaction with the salesperson.