Which of the Following Media Types Accounted for Less Than

question 181

Multiple Choice

Which of the following media types accounted for less than 5 percent of total ad spending in 2010?

• A) Outdoor and cinema
• B) Magazines
• C) Television
• D) Radio
• E) Newspaper

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Definitions:

Univariate Data

Data consisting of observations on only a single characteristic or attribute.

Single Variable

Pertaining to equations, functions, and data that involve only one variable and do not require the interaction or relationship with any other variables for their resolution.

Multivariate Data

Data involving two or more variables that are analyzed together to understand relationships and patterns among them.

Two or More Variables

Refers to situations or analyses that involve more than one variable, requiring multivariate techniques for investigation or understanding.