Which of the Following Media Types Accounted for Less Than

question 181

Multiple Choice

Which of the following media types accounted for less than 5 percent of total ad spending in 2010?

• A) Outdoor and cinema
• B) Magazines
• C) Television
• D) Radio
• E) Newspaper

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Definitions:

Brooks

Refers to the work of psychologist Allan Brooks, known for contributions in cognitive psychology, especially in visual and spatial memory.

Exemplars

Specific instances or examples within a category that are used in cognitive psychology to theorize how people categorize items and ideas.

Prototype View

The prototype view is a theory in cognitive science suggesting that people categorize objects and ideas based on a mental image or "prototype" that represents the most typical example of a category.

Prototype

An abstract representation of an idealized member of a class of objects or events.