The Problem with Sales-Oriented Pricing Objectives Is That

question 240

Multiple Choice

The problem with sales-oriented pricing objectives is that:

• A) many managers are evaluated by their level of sales.
• B) larger sales don't necessarily lead to higher profits.
• C) the number of units sold does not consider possible growth in the market.
• D) sales growth usually leads to declining profits.
• E) None of these alternatives is correct.

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Definitions:

Behavioral Changes

Modifications or adjustments in the actions or reactions of an individual, often as a result of interventions, experiences, or learning.

Operant Conditioning

A training technique in which a conduct's vigor is adjusted by means of incentivization or discipline.

Thorndike's Experiments

Early 20th-century experiments conducted by Edward Thorndike focusing on learning and behavior in animals, leading to the formulation of the law of effect.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response which is initially elicited by the second stimulus is eventually elicited by the first stimulus alone.