____________ Advertising Tries to Develop Primary Demand for a Product

question 96

Multiple Choice

____________ advertising tries to develop primary demand for a product category rather than demand for a specific brand.

• A) Reminder
• B) Institutional
• C) Pioneering
• D) Competitive
• E) Comparative

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Definitions:

Educated

Pertaining to the acquisition of knowledge, skills, and competencies through formal schooling or life experiences.

Industrialized

Describes countries, societies, or economies that have developed extensive manufacturing and industry, often characterized by technological advancement and urbanization.

Generalizability

The extent to which the results of a study can be applied to or affect other settings, groups, or times beyond the original conditions of the study.

Homogeneous Sample

A sample group in research that shares the same or very similar characteristics, ensuring minimal variability among subjects.