Sales Promotion

question 124

Multiple Choice

Sales promotion:

• A) should not be needed if a firm has a good mass selling program.
• B) is not likely to be used in the market maturity stage of the product life cycle.
• C) objectives should be developed after the other promotion decisions have been made-so the manager knows how much is left in the budget.
• D) activities are often handled by outside specialists.
• E) All of these alternatives are correct.

---

Definitions:

Breach of Contract

The violation of any of the agreed-upon terms and conditions in a binding contract.

Punitive Damages

Financial compensation awarded to a plaintiff, beyond actual damages, to punish the defendant for egregious conduct.

Breaches Contract

A violation or infringement of the terms and conditions stated in a contract by any of the parties involved, leading to a breach of contract.

Profit on Resale

The financial gain obtained from selling an asset for more than its purchase price.