Which of the Following Statements Is NOT Good Advice for a Marketing

question 295

Multiple Choice

Which of the following statements is NOT good advice for a marketing manager regarding media selection?

• A) "The advertising media should support the promotion objectives."
• B) "Choose media that reaches the target market."
• C) "Remember that not all media are equally effective."
• D) "Target the mass market whenever possible."
• E) All of these statements are good advice.

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Definitions:

Benefits and Services

Various non-wage compensations provided to employees in addition to their normal wages or salaries.

Motivate Employees

Strategies and practices employed to encourage staff to perform their best and remain engaged with their work.

Ethical Implications

Considerations related to the morality of actions or decisions, especially regarding their impact on people and the environment.

Defined Contribution Plans

Retirement plans where the amount contributed to the plan is defined, but the payout at retirement is based on investment performance.