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In a Recent Nielsen Online Survey of Over 25,000 Internet

question 255

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In a recent Nielsen online survey of over 25,000 Internet consumers from 50 countries, over 60 percent of respondents said they trusted television advertising as an information source.


Definitions:

Savings

The portion of disposable income not spent on consumption of goods and services, set aside for future use.

Disposable Income

Net financial resources for households to allocate towards spending and savings after income taxation.

Savings

The portion of income not spent on consumption of goods and services, often put aside for future use or investment.

Disposable Income

Financial assets available to households for expenditure and savings after income taxes.

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