Advertising Which Tries to Develop Selective Demand for a Specific

question 256

Multiple Choice

Advertising which tries to develop selective demand for a specific brand rather than a product category is called ______________ advertising.

• A) institutional
• B) competitive
• C) indirect reminder
• D) direct pioneering
• E) primary

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Definitions:

Divorce Rate

A statistical figure expressed as the number of divorces occurring among the population of a given area during a year per 1,000 population.

Serial Monogamy

The practice of engaging in a series of monogamous relationships, where one partnership is followed by another over time.

Marriage

A legally and socially sanctioned union, usually between two individuals, that is regulated by laws, norms, and customs that define rights and duties of the partners.

Social Institutions

Established sets of norms and subsystems that support each society's survival, such as family, education, and government.