When a Previous Visitor to Amazon

question 153

Multiple Choice

When a previous visitor to Amazon.com returns to the site, the online retailer will instantly know whether that visitor made a previous purchase based on the ___________ it placed on the visitor's computer during the first visit.

• A) institution
• B) reminder
• C) cooperative
• D) cookie
• E) allowance

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Definitions:

Price Elasticity

A measure of how sensitive the quantity demanded of a good or service is to a change in its price, indicating how changes in price affect sales volume.

Price-Setting Process

The method or strategy used by a company to determine the selling price of its products or services.

Chowchow

A type of pickled relish made from a mixture of chopped vegetables, commonly used as a condiment.

Cost-Volume-Profit

An accounting technique used to determine how changes in costs and volume affect a company's operating income and net income.