In Switzerland

question 155

Multiple Choice

In Switzerland,

• A) any advertisement targeted directly at children is banned.
• B) political ads are limited on TV.
• C) print ads must be identified so they are not confused with editorial matter.
• D) competitive and comparative advertising is banned.
• E) an advertiser cannot use an actor to represent a consumer.

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Definitions:

Avoidance Procedure

A behavioral training method where learning occurs through the avoidance of an unpleasant stimulus.

Aversive Stimulation

A psychological technique that uses unpleasant stimuli to reduce or eliminate undesirable behaviors.

Positive Reinforcer

A stimulus which, when presented after a behavior, increases the probability of that behavior being repeated.

Laughing

The action of making spontaneous sounds and movements of the face and body that are the instinctive expressions of lively amusement and sometimes also of contempt or derision.