Institutional Advertising May Try to Inform, Persuade, or Remind, but It

question 281

True/False

Institutional advertising may try to inform, persuade, or remind, but it usually focuses on the name and prestige of an organization or industry.

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Definitions:

Misleading Warranties

Guarantees or promises made by a seller that are untrue or deceptive, leading consumers to have incorrect expectations about a product.

Quality/Design

The standard of something as measured against other things of a similar kind, and the process of conceiving and planning the structure and functionality of products.

Potential Hazards

Possible sources of danger or harm that may arise from activities, processes, or conditions.

Marketing Ethics

The area of applied ethics which deals with the moral principles behind the operation and regulation of marketing.