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In General, Sales Promotion Tries to Spark Immediate Interest, Trial

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True/False

In general, sales promotion tries to spark immediate interest, trial, or purchase.


Definitions:

Demand

The level of demand for products or services that purchasers can and are willing to pay for at numerous prices over a designated period.

Substitutes

Goods or services that can be used in place of each other, with the capability of satisfying similar consumer needs or desires.

Coors

A well-known brewing company based in Golden, Colorado that produces a wide range of beers.

Budweiser

A popular American beer brand known for its lager.

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