Advertising Objectives Should

question 38

Multiple Choice

Advertising objectives should

• A) be specific, but not as specific as the objectives for the personal selling effort.
• B) be set by the specialists-the creative people at the advertising agency.
• C) be quite general so that ads will appeal to the largest possible audience.
• D) determine the kinds of advertising needed.
• E) be more specific for institutional advertising than for direct type competitive advertising.

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Definitions:

Source Documents

Original records and documents containing the details that support or verify the transactions entered in an accounting system.

Chart of Accounts

An organized list of all the account titles and numbers being used to track financial transactions and prepare financial statements in a company.

Debit Entries

Accounting records that increase expenses or assets, or decrease equity, liabilities, or revenue.

Credit Entries

Credit entries are accounting entries that increase liabilities or equity or decrease assets, recorded on the right side of an accounting ledger.