Boomerang, Inc

question 204

Multiple Choice

Boomerang, Inc. has created a really new product and the firm's marketing manager is worried that consumers may not buy the product because it is such a different way of satisfying the basic need. The promotion blend for the new product probably should emphasize ______________ during market introduction.

• A) comparative advertising
• B) institutional advertising
• C) reminder advertising
• D) pioneering advertising
• E) competitive advertising

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Definitions:

Focused Differentiation Strategy

A business approach where a company offers unique products or services to a specific, narrow target market.

Competitive Advantage

A condition or circumstance that places a company or entity in a favorable or superior position relative to competitors.

Unique Product

A good or service that is distinct in its features, benefits, or value proposition compared to others in the market.

Strategic Planning

The process of defining an organization's direction and making decisions on allocating its resources to pursue this strategy, including its capital and people.