Games Would Most Likely Be Used as a Publicity Mechanism

question 292

Multiple Choice

Games would most likely be used as a publicity mechanism for achieving which of the following promotional objectives?

• A) Getting attention and holding interest
• B) Managing ongoing customer relationships
• C) Arousing desire and obtaining action
• D) Minimizing customer service complaints
• E) Developing a desired positioning

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Definitions:

Memos

Short for memorandums, these are brief written messages used for internal communication within organizations.

Emails

Electronic messages sent over the internet, used for personal, academic, or professional communication between individuals or groups.

Social Media

Websites and applications that enable users to create and share content or to participate in social networking.

Online Text

Written content available on the internet, including articles, blog posts, and digital books or reports.