Best Sound, Inc

question 143

Multiple Choice

Best Sound, Inc. placed a full-page color ad in Car Talk magazine-stressing the better sound available with its car stereo product as compared to similarly priced products-to try to affect its target market's future buying decisions. This is an example of:

• A) reminder advertising.
• B) pioneering advertising.
• C) direct competitive advertising.
• D) institutional advertising.
• E) indirect competitive advertising.

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Definitions:

Behavioral Modeling

The process of learning how to act or behave by observing and imitating the actions of others, often used in organizational training and development.

Self-Reinforcement

The process of rewarding oneself to reinforce desired behavior or achievements.

Behavior Modification

Behavior modification is a treatment approach, based on the principles of operant conditioning, that replaces undesirable behaviors with more desirable ones through positive or negative reinforcement.

Social Learning Theory

A theory that posits individuals learn behaviors, norms, and values by observing and imitating the actions of others, especially if those actions are rewarded.