Sears Advertises Its "DieHard" Auto Batteries as "Even Better Than

question 82

Multiple Choice

Sears advertises its "DieHard" auto batteries as "even better than your original battery." The ads tell possible customers to get a DieHard at their Sears auto center the next time they need one. This is an example of

• A) institutional advertising.
• B) the indirect type of competitive advertising.
• C) the direct type of competitive advertising.
• D) comparative advertising.
• E) reminder advertising.

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Definitions:

Asphyxiated

The state of being deprived of oxygen, leading to unconsciousness or death; suffocation.

Metaphorical

Relating to, using, or denoting a thing that symbolizes or stands for something else, especially in literature and art.

Literal

Pertaining to the exact meaning of words or text without interpretation or exaggeration.

Stipulative Definitions

Definitions that assign a meaning to a word for the first time, without regard for any previous meanings.