To Choose the Best Advertising Medium, You Have To

question 254

Multiple Choice

To choose the best advertising medium, you have to:

• A) decide what target market(s) should be reached.
• B) decide on promotion objectives.
• C) know the cost of alternative media.
• D) decide what must be said.
• E) All of these alternatives are correct.

Identify the implications of learning theories for organizational behavior and management.

Understand the concept of antecedents and consequences in the context of operant conditioning.

Describe the process by which voluntary behavior is learned and modified.

Comprehend the importance of consequence management in behavior shaping and modification.

---

Definitions:

Resilience

Resilience is the psychological ability of an individual to adapt well in the face of adversity, trauma, tragedy, threats, or significant sources of stress, often enabling personal growth and emotional strength.

High-Risk Approach

A strategy focusing on the prevention or mitigation of risks by identifying and managing those most likely to experience negative outcomes or posses high-risk factors.

Universal Approach

An approach to prevention programs designed to include all individuals in a certain geographical area (for example, the neighbourhood, the city, the province) or a certain setting (for example, school, the workplace, a public housing complex).

Promotion/Prevention Programs

Initiatives designed to enhance positive health behaviors and outcomes (promotion) while reducing the risk or impact of negative health conditions or behaviors (prevention).