When Considering the Advertising Medium of Outdoor and Cinema, Which

question 51

Multiple Choice

When considering the advertising medium of outdoor and cinema, which of the following advantages and disadvantages apply?

• A) Very targeted, good detail, good "pass along," but inflexible and long lead times.
• B) Flexible, timely, local market, but may be expensive, have a short life, and no "pass along."
• C) Selected audience, flexible, can be personalized, but relatively expensive per contact and hard to retain attention.
• D) Demonstrations, good attention, and wide reach, but expensive in total, has a lot of clutter, and not always selective audience.
• E) Captive audience, but outdoor has very short exposure times and cinema has primarily a young audience.

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Definitions:

Behavioral Perspective

An approach in psychology focusing on observable behaviors and the ways in which they're learned.

Methodologically Strong Outcome Studies

Research studies that are well-designed and executed, providing reliable and valid results about the effectiveness of treatments or interventions.

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Cognitive Behavioral Therapy, a psychotherapeutic approach that addresses dysfunctional emotions, behaviors, and cognitive processes through a goal-oriented, systematic procedure.

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