Which of the Following Statements About Sales Promotion Is NOT

question 1

Multiple Choice

Which of the following statements about sales promotion is NOT TRUE?

• A) Sales promotion refers to those promotion activities that stimulate interest, trial, or purchase by final consumers.
• B) A particular sales promotion activity usually lasts for only a limited time period.
• C) It is generally used to complement the other promotion methods.
• D) Sales promotion objectives usually focus on prompting some long-term action.
• E) Sales promotion can often be implemented quickly and get sales results sooner than advertising.

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Definitions:

Creativity

The ability to produce original and valuable ideas or solutions by thinking beyond established patterns or perspectives.

Incubation

Unconscious processing that works on a specific problem while the mind is otherwise occupied.

Contrary Recognition

The ability to identify and acknowledge ideas or facts that oppose personal beliefs or expectations.

Inference Rules

Set guidelines or principles used to deduce new information or conclusions from known facts or premises.