Regarding Internet Advertising

question 219

Multiple Choice

Regarding Internet advertising:

• A) Most ads are seeking a direct response.
• B) Both banner ads and pop-up ads encourage viewers to visit the advertiser's website for more information.
• C) Some websites are better than others for reaching target customers.
• D) At some websites, ads are free if they don't get results.
• E) All of these alternatives are correct.

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Definitions:

Cognitive Theory

A theory of psychology that emphasizes internal states, such as motivation, problem-solving, decision-making, thinking, and attention, as important influences on behavior.

GABA Receptors

Proteins in the nervous system that respond to the neurotransmitter gamma-aminobutyric acid (GABA), playing a key role in regulating neuronal excitability and involved in anxiety, sleep, and the relaxation process.

Norepinephrine

A neurotransmitter and hormone involved in the body’s fight-or-flight response, affecting attention, heart rate, and blood pressure.

Catastrophic Thinking

An irrational thought process leading an individual to believe that something is far worse than it actually is, often seen in anxiety and depression.