Behavioral Targeting

question 267

Multiple Choice

Behavioral targeting

• A) tries to place ads on websites that are designed to appeal to the firm's target market.
• B) decides how the messages will reach the target audience.
• C) allows advertisers to pay only when a customer clicks on the ad and links to the advertiser's website.
• D) tries to reach target customers who are actually interested in what the firm has to communicate.
• E) delivers ads to consumers based on previous websites the customer has visited.

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Definitions:

Service Failure

A situation where a service does not meet the customer's expectations, leading to dissatisfaction and potentially damage to the service provider's reputation.

Services Gap

The discrepancy between customers’ expectations of service quality and their actual experiences.

Service Expectations

The preconceived notions or standards that customers have regarding the levels of service they should receive.

Perishability

A characteristic of a service.