When a Previous Visitor to Amazon

question 153

Multiple Choice

When a previous visitor to Amazon.com returns to the site, the online retailer will instantly know whether that visitor made a previous purchase based on the ___________ it placed on the visitor's computer during the first visit.

• A) institution
• B) reminder
• C) cooperative
• D) cookie
• E) allowance

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Definitions:

F Tests

A class of statistical tests used to compare the variances of two or more samples to assess the equality of population variances.

Two-way ANOVA

A statistical test used to determine the effect of two nominal predictor variables on a continuous outcome variable, allowing for interactions between the factors to be analyzed.

Interaction Effect

The impact that the combination of variables has on a dependent variable, which is different from the effect of any single variable.

Two-way ANOVA

A statistical procedure for investigating the effect of two categorical predictors on a continuous outcome.