A Motion Picture Studio That Secures Interviews in Several National

question 108

Multiple Choice

A motion picture studio that secures interviews in several national papers regarding plans for its upcoming film releases is using which of the following promotion methods?

• A) Sales promotion
• B) Personal selling
• C) Advertising
• D) Mass selling
• E) Publicity

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Definitions:

Multiple Endorsements

Refers to the practice in banking and finance where a document, such as a check, is signed over to another party multiple times.

Liable

Being legally responsible for something, typically referring to obligations in law.

Primary Liability

The direct and immediate responsibility to fulfill an obligation or repay a debt, without necessarily having recourse against others for reimbursement.

Secondary Liability

Secondary Liability refers to the legal responsibility of a third-party for the actions of another, such as a parent company being liable for the actions of its subsidiary.