Natalie St

question 276

Multiple Choice

Natalie St. John, brand manager for a cookie producer, says that she is looking for a "full service" advertising agency. Apparently, in addition to having the agency purchase media, she wants an agency to help

• A) plan package development.
• B) develop sales promotions.
• C) provide market research.
• D) create the actual advertisements.
• E) A full service agency might help with any of these.

---

Definitions:

Domestic Policy

Policy decisions, plans, and actions that are undertaken by a government to deal with issues within its own borders, covering areas such as education, health, housing, and transportation.

1980s

A decade characterized by major global events, technological advancements, and cultural shifts, including the end of the Cold War and the rise of personal computing.

Money

A medium of exchange in the form of banknotes and coins, used to facilitate transactions for goods and services.

Primed

The psychological state of being prepped or conditioned to respond in a particular way to certain stimuli.