Which of the Following Statements About Sales Promotion Is False

question 174

Multiple Choice

Which of the following statements about sales promotion is False?

• A) Sales promotions may encourage brand switching more than they encourage brand loyalty.
• B) The design and management of sales promotions is often done by specialists from outside the firm.
• C) Sales promotions that are poorly run may reflect negatively on the firm sponsoring them, even if the firm uses an outside specialist to manage the promotion.
• D) Once a firm begins running regular sales promotions, it cannot change its strategy.
• E) Sales promotion should not be left to "amateurs."

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Definitions:

Self-Serving Bias

A cognitive bias that involves perceiving oneself in an overly favorable manner or attributing success to personal factors while attributing failures to external factors.

Actor-Observer Effect

The tendency to attribute one's own actions to external causes while attributing others' actions to internal factors.

Halo Effect

The cognitive bias that causes one's impression of a person to influence one's thoughts and feelings in unrelated areas.

Mere-Exposure Effect

A psychological phenomenon by which people tend to develop a preference for things or people they are exposed to frequently.