"Sales Promotion

question 137

Multiple Choice

"Sales promotion":

• A) can complement a firm's personal selling and mass selling efforts.
• B) involves direct spoken communication between sellers and potential customers.
• C) is any paid form of nonpersonal presentation of goods or services by an identified sponsor.
• D) is "free" like publicity.
• E) consists of personal selling and mass selling.

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Definitions:

Wikis

Software that creates an interface that enables users to add or edit the content of some types of websites.