Sales Promotion Should Be Targeted Toward

question 119

Multiple Choice

Sales promotion should be targeted toward

• A) wholesalers.
• B) business customers.
• C) final consumers.
• D) retailers.
• E) Any of these could be an appropriate target.

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Definitions:

Physical Intensity

Refers to the magnitude or strength of a physical quantity (e.g., sound, light).

Sensory Adaptation

The process by which sensory receptors become less sensitive to constant or unchanging stimuli over time.

Perceptual Set

A psychological framework that influences how we perceive and interpret sensory information based on our expectations, culture, and past experiences.

Top-Down Processing

The operation in sensation and perception, launched by cognitive processing at the brain’s higher levels, that allows the organism to sense what is happening and to apply that framework to information from the world.