The Basic Promotion Objectives and Adoption Process Fit Very Neatly

question 232

Multiple Choice

The basic promotion objectives and adoption process fit very neatly with an action-oriented model, which is called the

• A) bricks and clicks model.
• B) bait and hook model.
• C) AIDA model.
• D) DAGMAR model.
• E) economic buyer model.

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Definitions:

Mission Statement

A structured overview detailing the goals and principles of a business, entity, or individual.

Product/Service Quality

The measure of how well a delivered product or service meets the customer's expectations.

Planning Process

A systematic approach to defining goals, developing strategies, and outlining tasks and schedules to achieve the goals.

Competitive Niche

A specialized segment of the market for a particular kind of product or service where a business can achieve a dominant position.