The Basic Promotion Objectives and Adoption Process Fit Very Neatly

question 232

Multiple Choice

The basic promotion objectives and adoption process fit very neatly with an action-oriented model, which is called the

• A) bricks and clicks model.
• B) bait and hook model.
• C) AIDA model.
• D) DAGMAR model.
• E) economic buyer model.

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Definitions:

ANOVA

Short for Analysis of Variance, a statistical method used to compare the means of three or more samples to understand if at least one sample mean significantly differs from the others.

MST

Minimum Spanning Tree, a concept in graph theory representing the subset of edges that connects all vertices in a graph with the minimum possible total edge weight.

MSE

Mean Squared Error, a measure used in statistics to quantify the difference between values predicted by a model and the values actually observed from the environment that is being modeled.

Catalysts

Substances that increase the rate of a chemical reaction without undergoing permanent chemical change.