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Tamika White Is a Sales Associate for a Prestigious Jewelry

question 183

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Tamika White is a sales associate for a prestigious jewelry store. When she started with the store, she relied almost completely on serving customers who just happened to walk into the store and who knew exactly what they wanted-all she had to do was ring up the sale. With experience, she began to gather information about her customers and use them as a source of referrals. She now maintains a large database of her current customers, regularly communicates with them to keep track of their needs, and actively solicits referrals to new customers. When she gets a new referral, Tamika sends the prospective client an invitation to visit the store so that she can work with him/her personally. As a result, her sales are almost all from current customers and referrals, with almost no sales from casual "walk-in" customers. Tamika started out as a(n) __________________, but has now become a(n) _______________.

Definitions:

Tall Poppies

Individuals who stand out from others due to their high achievements or qualities but may face criticism or envy as a result.

Cultural Dimension

Aspects of cultures that are measurable and can be compared across different societies, often used in social sciences to understand cultural variability.

Tightness

A cultural dimension reflecting the extent to which societies tolerate deviation from norms and behaviors, with tight societies having strict norms and little tolerance for deviation.

Self-Determination

A theoretical concept referring to individuals' ability to make choices and govern their own lives, emphasizing the importance of autonomy and control in human behavior.