Customers Evaluate Both the Message and the Source of the Message

question 71

True/False

Customers evaluate both the message and the source of the message only in terms of credibility.

---

Definitions:

LLC

Limited Liability Company; a business structure in the United States that provides the owners with limited liability protection, while offering the tax benefits of a partnership.

Register

To record or enroll formally, especially in a list, database, or book, or the part of the brain that deals with speech and language processing.

Paperwork

Generally involves the handling, processing, or managing of documents and forms required in the administration of business, legal, or other official activities.

Ownership Transferable

A characteristic of property rights or shares that allows them to be passed from one individual or entity to another.