A Computer Software Company Sent Three Computer Magazines Some Information

question 2

Multiple Choice

A computer software company sent three computer magazines some information about the latest release of its popular software program. One of the magazines printed a story about the new version. This is an example of:

• A) personal selling.
• B) advertising.
• C) publicity.
• D) sales promotion.
• E) None of these is a good answer.

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Definitions:

Behavioural Approach

A management perspective focusing on the actions and behaviors of individuals in organizations, aiming to improve productivity and satisfaction.

Human Resource Approach

A management strategy focusing on the development, well-being, and optimization of an organization's workforce.

Satisfying Social Relationships

Interactions and connections with others that fulfill emotional, psychological, and social needs, leading to a sense of contentment and well-being.

Management Science

Uses mathematical techniques to analyse and solve management problems.