A Computer Software Company Sent Three Computer Magazines Some Information

question 2

Multiple Choice

A computer software company sent three computer magazines some information about the latest release of its popular software program. One of the magazines printed a story about the new version. This is an example of:

• A) personal selling.
• B) advertising.
• C) publicity.
• D) sales promotion.
• E) None of these is a good answer.

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Definitions:

Machiavellian Values

Principles based on the political philosophy of Niccolò Machiavelli, which often endorse the use of cunning, strategy, and sometimes unethical means to gain and maintain power.

Manipulate

To control or influence something or someone, often in a skillful manner and sometimes with the intent to deceive.

Organizational Politics

The activities and actions of individuals or groups within an organization aimed at acquiring and using power and other resources to obtain one's preferred outcomes.

Legitimate Power

The authority granted to an individual by an organization, recognized and accepted by members for influencing behavior.