Which of the Following Is NOT One of the Basic

question 240

Multiple Choice

Which of the following is NOT one of the basic promotion objectives discussed in the text?

• A) to inform
• B) to remind
• C) to manipulate
• D) to persuade
• E) All of these are promotion objectives.

---

Definitions:

Budgeted Balance Sheet

A projection of what a company's balance sheet will look like at a future date, based on estimated assets, liabilities, and shareholders' equity.

Cash Budget

A cash budget is a financial plan that estimates cash inflows and outflows over a specific period, helping manage liquidity.

Long-Range Planning

The process of setting goals and developing strategies to achieve these objectives over an extended period.

Short-Term Goals

Objectives set by a business or individual that are intended to be achieved in a short period, typically less than one year.