Which of the Following Is Not Likely to Be an Ethical

question 37

Multiple Choice

Which of the following is not likely to be an ethical concern raised by direct-response methods?

• A) Harvesting trees to make paper for direct-response junk mail.
• B) Getting direct-promotion telephone solicitations at any time.
• C) Using a direct-response database that includes personal information.
• D) Sending out weekly specials via an e-mail newsletter on a request only basis.
• E) Coping with the constant flow of spam in e-mail boxes.

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Definitions:

Free Cash Flow

This refers to the amount of cash a company generates after accounting for cash outflows to support operations and maintain its capital assets. It is an important indicator of financial health.

Price Per Share

The current market value of a company's shares, determined by dividing the total market capitalization of the company by its number of outstanding shares.

Notes Payable

Short or long-term liabilities; a written promise to pay a specified amount of money, known as the principal, along with interest, by a certain date.

Preferred Stock

A class of ownership in a corporation with a fixed dividend that is paid out before any dividends to common stockholders.