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Direct-response promotion may include:
Neurotransmitter
Chemical substances that transmit nerve impulses across a synapse from one neuron to another.
Neuroleptics
A class of antipsychotic drugs used primarily to treat schizophrenia and other severe mental health conditions by influencing neurotransmitter levels in the brain.
Negative Symptoms
Features typically associated with schizophrenia or similar disorders, characterized by a lack or decrease of normal functions, such as apathy or lack of emotion.
Schizophrenia
A severe mental disorder characterized by distortions in thinking, perception, emotions, language, sense of self, and behavior.
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