The LATE MAJORITY

question 258

Multiple Choice

The LATE MAJORITY:

• A) make a lot of use of mass media.
• B) respond more to social pressure from other late adopters than to salespeople.
• C) make a lot of use of salespeople.
• D) use salespeople and have much contact with the early majority.
• E) have a lot of contact with early adopters.

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Definitions:

Sensory Adaptation

Diminished sensitivity as a consequence of constant stimulation.

Unchanging Stimulus

A stimulus that remains constant over time, not varying or changing in its characteristics.

Neural Impulses

Electrical signals that travel along neurons, facilitating communication within the brain and between the brain and the rest of the nervous system.

Organizing

The act of arranging or structuring elements in a systematic way to manage or coordinate activities.