Regarding the Adoption Curve, Marketers May Determine That There Is

question 139

Multiple Choice

Regarding the adoption curve, marketers may determine that there is little to be gained from trying to inform or influence the:

• A) Innovators.
• B) Early adopters.
• C) Early majority.
• D) Late majority.
• E) Laggards.

---

Definitions:

Nonindustrialized

Referring to countries or regions with less developed industrial infrastructure and lower levels of economic productivity.

Sibling Relationships

The dynamic and interactions that exist between brothers and sisters.

Agricultural Societies

Communities whose economy and way of life are based primarily on agriculture and farming activities.

Sociometric Popularity

A measure of how much an individual is liked within a group, often determined through peer evaluations.