When Chase Bank Mails a 30-Day Offer for a New

question 329

Multiple Choice

When Chase Bank mails a 30-day offer for a new pre-approved credit card with a $2,000 limit to a college student, this is an example of:

• A) direct-response promotion.
• B) integration.
• C) publicity.
• D) indirect-response promotion.
• E) mass selling.

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Definitions:

Word Root

A component of a medical term that does not have a combining form vowel attached.

Combining Form

In linguistics and grammar, a form or morpheme that combines with another to create a new word or to add to its meaning.

Suffixes

These are letter groups added at the end of a word to modify its meaning or create a new word.

Procedure

A series of actions conducted in a certain order or manner to achieve a desired result or perform a particular task.