In Direct-Response Promotion, CRM Databases Have Been Successful in Targeting

question 343

True/False

In direct-response promotion, CRM databases have been successful in targeting final consumers but have been of little help in targeting business customers.

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Definitions:

Ill Health

A state of poor physical or mental condition; not being well.

Chief Factor

The primary or most significant element influencing a particular outcome or situation.

Parental Smoking

The act of smoking by parents and its potential impact on their health as well as the health and environment of their children.

Pneumonia

An inflammatory condition of the lung primarily affecting the small air sacs known as alveoli, typically caused by bacterial, viral, or fungal infections.