Regarding Promotion Methods, Which of the Following Statements Is TRUE

question 186

Multiple Choice

Regarding promotion methods, which of the following statements is TRUE?

• A) Personal selling can provide immediate feedback.
• B) Publicity is "free," but usually is ineffective for really new products.
• C) Advertising is usually more tailored to the individual needs and attitudes of target customers than personal selling.
• D) Sales promotion activities produce results very slowly compared to advertising.
• E) All of these statements about promotion methods are TRUE.

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Definitions:

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Portable electronic devices with computing capabilities, including smartphones and tablets.

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The practice of leading, directing, and overseeing the work and development of staff within an organization.

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The ability of an organization to minimize its input costs while maximizing its output without sacrificing quality.

Customer-Focused Strategy

A business approach that prioritizes understanding and meeting the needs and preferences of customers.