Regarding Promotion Methods, Which of the Following Statements Is TRUE

question 186

Multiple Choice

Regarding promotion methods, which of the following statements is TRUE?

• A) Personal selling can provide immediate feedback.
• B) Publicity is "free," but usually is ineffective for really new products.
• C) Advertising is usually more tailored to the individual needs and attitudes of target customers than personal selling.
• D) Sales promotion activities produce results very slowly compared to advertising.
• E) All of these statements about promotion methods are TRUE.

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Definitions:

Equipment

Equipment refers to tangible property owned by a company that is used in its operations to produce goods or services and has a useful life longer than one year.

Net Loss

The negative financial result that occurs when a company's total expenses exceed its total revenues during a specific period.

Revenues

Revenues are the total amount of money earned by a company for selling its goods, services, or both, within a certain accounting period.

Expenses

Costs incurred by a business or individual in the process of earning revenue.