To Encourage Potential Buyers to Take Its New Model 3

question 156

Multiple Choice

To encourage potential buyers to take its new Model 3 sedan for a test drive, BMW posts a video on its website of the Model 3 speeding down a winding mountain road. This is an example of:

• A) single-customer marketing.
• B) advertising.
• C) publicity.
• D) personal selling.
• E) sales promotion.

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Definitions:

Social Learning Theory

A theory that proposes individuals learn behaviors through observing and imitating others, reinforced by rewards or punishments.

Social Forces

Factors that influence and shape behaviors, attitudes, and culture within societies, including laws, norms, and institutions.

Merton's Model

A sociological theory proposing that societal pressure to achieve success can lead individuals to engage in deviant behavior.

Preconditions

Necessary conditions that must exist or occur before a certain event can happen.