Regarding Message Planning and the AIDA Model

question 100

Multiple Choice

Regarding message planning and the AIDA model:

• A) "getting action" is the final and easiest step in the process.
• B) focusing on one unique selling proposition is one way to arouse desire.
• C) a successful attention-getting device assures "holding interest."
• D) "arousing desire" is the first and hardest step in the process.
• E) All of these alternatives are correct.

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Definitions:

Average Fixed Cost

The fixed costs (costs that do not change with the level of output) of producing a good or service, divided by the quantity of output produced.

Total Cost

The entire cost of production, including both fixed and variable costs.

Average Total Cost

Average total cost is the total cost of production (fixed plus variable costs) divided by the total quantity produced, indicative of the cost per unit at different levels of output.

Average Variable Cost

The total variable cost per unit of output, found by dividing total variable costs by the quantity of output produced.