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What Basic Promotion Objective Should Be Emphasized by a Producer

question 14

Multiple Choice

What basic promotion objective should be emphasized by a producer introducing a really new product which satisfies customer needs better than any existing product?


Definitions:

Finance Company

A business that provides loans to individuals or other companies, typically specializing in sectors like consumer finance, vehicle financing, or business loans.

SBA Express Program

A loan program offered by the U.S. Small Business Administration (SBA) that provides quicker financing solutions to small businesses with simplified paperwork.

Policy Loans

A loan made to a business by an insurance company, using the business’s insurance policy as collateral.

Cash Surrender Value

The amount of money an insurance policyholder can receive if they choose to terminate a policy before its maturity date.

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