If Customers Already Have a Positive Attitude About a Product

question 309

Multiple Choice

If customers already have a positive attitude about a product, which promotional objective would you recommend?

• A) Inform.
• B) Remind.
• C) Persuade.
• D) Educate.
• E) Change position.

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Definitions:

Policy Advocate

An individual or organization that actively promotes and seeks support for particular policies or legislative changes.

Decision-making Matrix

A tool used to compare different options with various factors in order to make a decision based on a systematic analysis.

Policy Options

Various strategies or courses of action that government or organizations can adopt to address specific issues or objectives.

Public Program

A government-funded initiative designed to provide services, benefits, or support to the public.