Southwest Airlines' "Ding" Widget Pops Up on Your Computer Desktop

question 136

Multiple Choice

Southwest Airlines' "Ding" widget pops up on your computer desktop to let you know of lower fares to cities you want to visit. This is an example of a(n) _________ promotion objective.

• A) Persuading
• B) Reminding
• C) Informing
• D) Pioneering

---

Definitions:

Production Function

A mathematical model that describes the relationship between inputs (like labor and capital) and the maximum output that can be produced with those inputs.

Input

Resources used in the production process to create goods or services.

Inputs

Resources such as labor, materials, and capital used in the process of production.

Output

The quantity of goods or services produced by a firm, industry, or economic system.