The Basic Promotion Objective of Informing Consumers Corresponds to Which

question 174

Multiple Choice

The basic promotion objective of informing consumers corresponds to which stage(s) of the AIDA model?

• A) Getting attention.
• B) Holding interest.
• C) Getting attention and holding interest.
• D) Getting attention and arousing desire.
• E) Obtaining action.

---

Definitions:

American Identity

The collective characteristics, values, and beliefs that define what it means to be American, shaped by historical events, culture, and diversity.

Good Neighbor Policy

Policy proclaimed by President Franklin D. Roosevelt in his first inaugural address in 1933 that sought improved diplomatic relations between the United States and its Latin American neighbors.

Platt Amendment

1901 amendment to the Cuban constitution that reserved the United States’ right to intervene in Cuban affairs and forced newly independent Cuba to host American naval bases on the island.

Herbert Hoover

The 31st President of the United States, serving from 1929 to 1933, whose term was marked by the onset of the Great Depression.