The Basic Promotion Objective of Informing Consumers Corresponds to Which

question 174

Multiple Choice

The basic promotion objective of informing consumers corresponds to which stage(s) of the AIDA model?

• A) Getting attention.
• B) Holding interest.
• C) Getting attention and holding interest.
• D) Getting attention and arousing desire.
• E) Obtaining action.

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Definitions:

ATP

Adenosine triphosphate, a molecule that provides energy to drive many processes in living cells, acting as a universal energy currency.

Tropomyosin

A regulatory protein in muscle cells that blocks the binding site for myosin on actin molecules, preventing muscle contraction in the absence of calcium.

F-actin Double Helix

A structural configuration of actin filaments arranged in a twisted double helix, significant in muscle contraction and cell movement.

Protein

Large molecules made up of amino acids that perform a variety of functions in the body, including structural support, enzyme catalysis, and transportation.